Monday, April 21, 2014

Coca Cola ad a study of culture- and America


There's nothing more American than America!

I'm not sure if anyone has seen this ad that was released during the Super Bowl by Coca-Cola. I personally think it's an absolutely beautiful ad including different cultural aspects of America. But apparently I am wrong.

In it, they have many cultures singing America the Beautiful in different languages. Too me, this is a symbol of the American cultural melting pot, where the nation exists not as a white supremacy, but rather an eclectic mix of many cultures.

The ad has had nothing but outrage from fans. But why is that?

Click on the link below to see a webpage where many of the Twitter feeds of public shaming are included:

http://publicshaming.tumblr.com/post/75447787843/speak-english-racist-revolt-as-coca-cola-airs

Some people go as far as saying that they will never consumer Coca-Cola again.



What do you think, should coke have had such a lambasting for appealing to different cultures?

Should America the Beautiful only be sung in English?

Would you consider boycotting a product because they include other cultures and languages in a sacred song? Does this desacralize the very essence of being American?



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