Thank you, mom

 “For teaching us that falling only makes us stronger. Thank you, Mom.” (P&G, 2014)


Procter and Gambles Raising an Olympian ad campaign, to me is genius.

As we delve into the world of emotional advertising, I can't help but praise this advertising campaign. Following the overwhelming success with the Vancouver 2010 games, Proctor and Gamble are at it again with this emotionally charged ad directed to not only target athletes success, but to strictly appeal to their greatest target audience- moms.

I don't think anyone with a living pulse could watch this ad and not feel the emotion. I may be impartial and biased because the skier in the ad is one of my friends, but I am not a mother and I felt the love. As an athlete I know very well how much my own mother has helped me accomplish my goals, but the greatest part of this campaign is that it is universal.

Some of the slogans behind this campaign are "before the world saw them as Olympians, mom saw their potential" (P&G, 2014). This shift of focus from the athletes to their mothers at the games is something that is incredibly powerful and absolutely brilliant. Well done P&G, in the world of appealing to an emotional audience, the Olympics were a perfect choice.

"Thank you mom, you deserve the best" (P&G, 2014)




This P&G ad was closely followed by this hilarious Old Spice commercial, targeting moms in a slightly different fashion... What do you think? Which ones better?



Below are a few links regarding P&G's campaign:

http://news.pg.com/press-release/pg-corporate-announcements/procter-gamble-debuts-pick-them-back-follow-award-winning-b

http://www.wcpo.com/money/local-business-news/procter-gamble-co-pg-expecting-more-than-150-million-sales-lift-from-sochi-olympics

And Old Spice's rebuttal:

http://www.thestar.com/entertainment/2014/01/06/old_spice_moms_make_you_cringe_olympic_moms_make_you_weep.html


But don't forget about dad!